Mahindra and Mahindra: Developing Competencies for Going Global in 2005 |
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Project Blue-chipIn December 2002, M&M reached a low point in its history. Depressed revenues and high costs reduced profit margins considerably. A weak economy and lack-luster demand for its existing utility vehicles (Armada and Bolero) led to lower sales and revenues... Business UnitsM&M offered a range of farm equipment and related utility vehicles. The two principal divisions of the company were farm equipment and automotive. The more diversified parts of the business had been spun off as separate business entities, and activities organized under various business groups... |
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